Living in this wireless world we have become a society that is relentlessly bombarded with lightning-fast transactions, information, statistics, probability, forecasts, diagnoses, updates, facts, “tweets” and “likes“. In other words, we suffer from “mental overload.”
This information and digital customer service come to us whether we want it to or not. Logging onto a computer, we become inundated with information and services; mounds and mounds of information, infinite emails, ads, and messages.
And don’t forget about the cell phone; the whole wide world literally at your fingertips. You can order a pizza or a new pair of shoes, check your bank balance, reserve movie tickets, schedule a haircut, and text with clients all at the same time. Your customers are probably on the other end of your text doing the exact same thing! Whew!
Here is the challenge in all of this convenience…In our day to day lives and especially in our professional lives, we run the risk of becoming islands of incredible knowledge and business which offers magnificent products and services but lacks in the king of all aspects of business….face time with real people. We may have great contributions to offer to our business associates around the block as well as around the world, but if we lose the skill of developing person to person relationships and the true desire to build, maintain, and nurture these connections, we are doomed to ultimately become disconnected in a wireless world.
The one sorely missed component in this digital information and convenience overload is the people. Where are all the people? Whom will you build a valued relationship with?
Where is the customer service in all of this? When you have the opportunity to demonstrate your customer care, go for it. When you have a client standing in front of you, engage.
Slow down, listen, and interact. In short, DO SOMETHING to make a difference in someone’s life.
A client described a recent visit to our retail store. Two things she said were very apparent. One, our entire staff had been trained in the ART of customer service AND two, we weren’t faking it. At the front door, the greeting was there. Near the middle aisle of this massive store the question was there, “May I help you?” At the other end of the question…” do you carry..?” it was there. Being led to the particular item it was there. In the conversation before finding the item, it was there. In the quick and accurate check out it was there. In the “Thank You for choosing us” it was there.
Customer service is connecting your business clients and guests with your employees on a very personal and real level. Customer Care begins with your reputation. It continues with the decision your client makes to choose you. Customer loyalty is the result of customer care delivered consistently with every interaction.
Clear, concise, cordial and accommodating customer care is really a no brainer. Engage. Listen. Guide. Inform. Perform. Thank.
Dine Company-The Restaurant Store is a leader in Customer Care. We pride ourselves on solving problems, listening to our clients and delivering on our promises. Come visit us. Real people, genuine care and service you can trust.
